As smart TV manufacturers increasingly forge deals with ad-tech companies, Tremor International has made a $25 million investment in VIDAA, a smart TV operating system owned by Chinese smart TV maker Hisense. As part of its deal, Tremor International’s platform Unruly will be the exclusive supply-side platform for advertising inventory for VIDAA in the U.S., […]
In recent years, there has been a massive shift in how television is watched. Cable and satellite viewers are switching in droves to ditch traditional tv towards “Connected TT” or Streaming TV” — Naturally, the powers that be decided to come up with several acronims to confuse the issue. So lets break it down and […]
SANTA ROSA BEACH, FL, March 10, 2022 /24-7PressRelease/ — 30A Media (30ATV) is excited to announce the signing of agreements with VIDAA Smart TV operating system to include 30A TV live broadcast channels in their manufactured Hisense, Toshiba, and other Smart TV’s. Vidaa, based in Atlanta, aggregates quality content for viewers, who can search via […]
U.S. upfront connected TV (CTV) ad spending will grow 34.6%, to reach $6.41 billion, this year — marking the first time that CTV will account for more than two-thirds of upfront digital video spend, projects Inside Intelligencer’s eMarketer. The CTV ad market has grown so rapidly that this year’s upfront spending alone is on par […]
Over the last few years, it’s safe to say that one thing has changed a lot — marketing. The internet has breathed new life into this field. Indeed, with 4.57 billion internet users, marketing was in need of a digital makeover. And it did adjust to this new landscape like a pro. Now, social media, infographics, […]